You want your ads to appear where your customers will see them the most. That’s precisely what you get with smartphone advertising.
Smartphones are dominating the cellular landscape. According to the latest industry forecasts, 270 million smartphones will be sold this year. Sales will continue to remain strong during the recession as fewer mid-range devices compete for buyers' attentions and as pricing becomes more attractive.
Because smartphone consumers use their devices to make calls, surf the web, send emails, play games, watch movies, take pictures and essentially organize their life, their smartphones have become an extension of them. Mobile phone users are within arm’s reach of their device over 90% of the time they’re awake. They have their phone on or near them wherever they are, including times when other advertising mediums like television, radio and magazines are not available. This is incredibly significant for your business. It means your customers can almost always be reached … anytime, anywhere.
At GoDialing, we’ve launched technology that allows you to reach customers right on their smartphones by targeting the websites they visit. Based on demographics website owners complete, you can narrow your customer search by age, gender, income, interest and location. At GoDialing you have the unique ability to zoom in on your customers where they're most likely to respond to your ads.
Best of all, you only have to pay for ads that actually give you results.
Are you concerned about the expense? Don’t worry … at GoDialing smartphone advertising is incredibly affordable. In fact, we put it all in your hands. You control how much you’re willing to spend. You can budget one dollar a day or one dollar a month. Best of all, you’ll pay only for results. You’re only charged for the actual clicks your ads receive.
At GoDialing, there are two ways to buy smartphone ads. The first way is to handpick the websites you want to advertise on by using our DIRECTORY. The ads prices you pay are determined by the websites. The second way is to run a FULL SYSTEM AD. Based on demographics you select, we’ll run your ad on all of the websites that target your customers. The ad will continue to run until a budget you set runs out or until you decide to stop. All smartphone ad purchases are based on cost-per-click (CPC) or cost-per-thousand impressions (CPM).
Your ads get noticed. We use 800 x 125 pixel size banners that span the entire width of the smartphone screen. Your ads remain at a fixed location, essentially floating above the website while users browse through the website pages. Only one mobile banner is shown at a time so you’re not competing for space. This helps insure high visibility and conversion.
If you need help creating a banner we'll take care of it. Visit our Design Center
You can track your earnings with online reports. GoDialing analytics is the enterprise-class web analytics solution that gives you rich insights into your mobile ad traffic and marketing effectiveness. With GoDialing Analytics, you can monitor your ad performance with online reports that offer details like the number of page impressions and click-through rate.
Measuring the performance of your advertising campaign quickly and accurately can help you make smarter decisions. Once you know when and where your ad performs best, you can adjust your targeting to get the most earnings for your dollar.